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PE Multiples to the Moon

Per McKinsey & Co., the amount of leverage employed in U.S. buyouts is at an elevated level. The two-year trailing average stand...

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EBITDA multiple private equity

Vista Equity Partners Secret Advantage

Robert Smith launched Vista Equity Partners in 2000, a private equity firm focused entirely on software companies, and he is partial...

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investment strategy private equity

Diageo Buys Davos Brands LLC (Including Aviation Gin)

Diageo has agreed to acquire Davos Brands LLC for $610 million. The portfolio of brands includes Aviation Gin, which benefited from ...

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marketing private equity wine and spirits

Maximum Strategy: Honest Mint Mobile Ad

Exploring the cost of advertising during the Super Bowl was a light bulb moment for Mint Mobile investor (2019) Ryan Reynolds: why n...

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marketing private equity

Origin of Sealed Bid Auctions in Private Equity

In 1982 a young Steve Schwarzman, who at the time was an investment banker that chaired Lehman Brothers’s M&A committee, was adv...

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private equity

200x Return on Greeting Card Company

What follows is one of the best examples of using leverage to make money in private equity. In 1982 a private equity firm purchased ...

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private equity

Private Equity Owned Firms Grows to 7,700

In 2008 the number of publicly listed entities approximated the number of companies owned by private equity firms at around 4,700. ...

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private equity